Marketing Professional

Adaptive Marketing:
A Data Driven Approach

Digital Marketing

Experienced marketing of products and services using traditional methods and Organic Outbound & Inbound marketing techniques.

Data Science

Advanced understanding of Network Sciences and Data Analysis for applied computational techniques and Big Data principles.

Knowledge-Driven Success

Unlocking the Full Potential of Marketing

We find ourselves in a completely new world, unrecognizable from the past. Yet, marketing in suffers from philosophies of the “good old days.” With a large majority of innovations in history, marketing, too, is undergoing a shift due to tech & science. The dawn of a new age begins with the application of evolutionary theory, sociology, physics, and technology.

18 yrs. of experience & Best Marketing Professional

Proven successful methodologies

Management & Financial Understanding

Strong leadership, Research & Technics

Inbound & Outbound

Organic content creation & Inbound methodologies to draw clients to products and services via content marketing, social media marketing, search engine optimization and branding.

Data Science Theory

The application of evolutionary theory, sociology, physics, and technology. Advanced understanding of Network Sciences and Data Analysis for applied computational techniques and Big Data principles.

Content Creation

Advanced content creation with the highest quality. Brand Building, Web Development, Journalism, Graphics, Logo, Photography, Videography, Editing, Advertising, Print, Editing, Programming and Publishing.

Traditional Marketing

Experienced high quality production. Branding, Writing, Blog, Print, Logo, Products, Email Campaigns, Video, Video Editing, Photo , Photo Editing, Graphics, Graphic Design, Signs, Newspaper, Radio and TV.

What Is a Adaptive
Marketing Approach?

A theoretical approach to marketing involves scientific driven activities of organizations and people designed to analyze, anticipate, identify and satisfy the needs of all involved in an exchange of products or services.

So What is Adaptive Marketing?

Technically it’s the process by which individuals and organizations obtain what they need and want through creating and exchanging products/services and value with others. And yet, there is an overwhelming degree of stagnation within the industry and a lack of innovation in its fundamentals. All the recent progress has been made by external disturbances. These disruptions, such as Facebook and Google, have given businesses incredible tools by which to market. With the good also comes the bad, they pillage through traditional means such as print, television and radio.

How do we Innovate in Marketing?

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What is Network Science?

The study of networks, that emerged in diverse disciplines as a way of analyzing complex relational data. In our world, we can see examples of complex networks such as biological networks, computer networks, social networks and even airport networks. Each of these networks is comprised of connected nodes with associations that can be studied and used to uncover clues into its behavior. Humans are no different connected by social networks that behave highly similar.

What is Evolutionary Theory & Psychology?

The famed Charles Darwin suggested in evolutionary theory that a trait would emerge if it contributed to the survival and increase the reproductive success of a species. Evolutionary psychology, on the other hand, uses theoretical means to understand human nature to make predictions about behavior by recognizing cognitive mechanisms. Traits include language and memory that are presumed products of natural selection. It is my notion that we can examine traits by using theory and psychology that have degrees of correlation within products or services.

What is Data Science & Analysis?

Multi-disciplinary field that uses scientific methods, processes, algorithms and systems to extract knowledge and insights from structured and unstructured data. Advanced understanding of the foundations of statistical and computational techniques, including Machine learning and Big Data principles using decision trees and modeling. Focuses on the fundamentals of computer science, statistics, and applied mathematics while incorporating real-world scenarios. Applications include but not limited to business, physics, sociology, and government.

About Me

Successful CEO/Editor of Border Media, Marketing Director at Apex ReNet & Production at Wick Communications. 18 years of experience in Marketing, Management, Finances, Social Media, SEO, Web, Sales, Publishing, Journalism, Design, Print & Public Relations. Worked in Publishing, Media & Communications, Real Estate, Investing, Construction and International Business. Advanced understanding in evolutionary theory, sociology, physics, and tech. Education, Information Technology. Google Certified.
Additionally, highly active in the non-profit sector. President of the Lions Club, Board Member Rotary International, Board Member at WIA Santa Cruz County, Board Member Community Food Bank, Board Member Cultural Committee, Board Chair Boy Scouts.
My work outside of work includes writing, novel completion, music writing and traveling.

Marketing Blog

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Revolutionizing Marketing

Revolutionizing Marketing

Unlock the secrets to revolutionary marketing strategies in the modern digital landscape! Dive into cutting-edge insights on consumer behavior, evolutionary psychology, and the integration of technology in marketing. Discover how to thrive in today’s competitive market, adapt to post-pandemic consumer trends, and elevate your brand’s success with innovative tactics.

Social Influence & Reviews

“Brilliant and revolutionary ideas, David is one the brightest minds in marketing. His experience and work reflect is current and future impact.”

Alex Franco | Digital Marketing Madden Media

“David’s knowledge and creativity gives him a strategic advantage against others I have worked with!”

Niko Panousopoulos | Delta Properties, Nogales Property Management

“With out a doubt the best in marketing. His expertise helped launch a boom in my business. Innovative and years ahead of the market.”

Drew Smith | Entrepreneur, Real Estate Mogul, Realtor

Why Do Products and Services Fail? What are the Circumstances & Reasons?

Why do products and services fail? The possible circumstances of failure are wide, from financial to environmental. An example of this is the financial crisis of 2008, which devastated a wide spectrum of organizations despite their involvement. Because of this, we need to focus on marketing and remove all other outliers. With that out of the way, it can be assumed that the business has not successfully identified an evolutionary or sociological need. Or it has not done this in the delivery of marketing to the customer. Our internal programming drives consumer behavior, without targeting a need, we can not influence.

For Marketing Services, Contact Me!