Adaptive Marketing:
A Data Driven Approach

Technically it’s the process by which individuals and organizations obtain what they need and want through creating and exchanging products/services and value with others. And yet, there is an overwhelming degree of stagnation within the industry and a lack of innovation in its fundamentals. All the recent progress has been made by external disturbances. These disruptions, such as Facebook and Google, have given businesses incredible tools by which to market. With the good also comes the bad, they pillage through traditional means such as print, television and radio.

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The study of networks, that emerged in diverse disciplines as a way of analyzing complex relational data. In our world, we can see examples of complex networks such as biological networks, computer networks, social networks and even airport networks. Each of these networks is comprised of connected nodes with associations that can be studied and used to uncover clues into its behavior. Humans are no different connected by social networks that behave highly similar.

The famed Charles Darwin suggested in evolutionary theory that a trait would emerge if it contributed to the survival and increase the reproductive success of a species. Evolutionary psychology, on the other hand, uses theoretical means to understand human nature to make predictions about behavior by recognizing cognitive mechanisms. Traits include language and memory that are presumed products of natural selection. It is my notion that we can examine traits by using theory and psychology that have degrees of correlation within products or services.

Multi-disciplinary field that uses scientific methods, processes, algorithms and systems to extract knowledge and insights from structured and unstructured data. Advanced understanding of the foundations of statistical and computational techniques, including Machine learning and Big Data principles using decision trees and modeling. Focuses on the fundamentals of computer science, statistics, and applied mathematics while incorporating real-world scenarios. Applications include but not limited to business, physics, sociology, and government.